{"id":4667,"date":"2025-06-16T17:33:14","date_gmt":"2025-06-16T15:33:14","guid":{"rendered":"https:\/\/docentia.uautonoma.cl\/?page_id=4667"},"modified":"2026-10-30T01:45:18","modified_gmt":"2026-10-30T00:45:18","slug":"recursos-de-comunicacion","status":"publish","type":"page","link":"https:\/\/docentia.uautonoma.cl\/en\/recursos-de-comunicacion\/","title":{"rendered":"Communication resources"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"4667\" class=\"elementor elementor-4667\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2450458 e-con-full e-flex e-con e-parent\" data-id=\"2450458\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76381de elementor-widget elementor-widget-html\" data-id=\"76381de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!--\n  RECURSOS DE COMUNICACI\u00d3N \u2014 DOCENTIA (aprobado 29-oct-2026)\n  Widget \"HTML\" de Elementor en la p\u00e1gina Recursos de comunicaci\u00f3n (ID 4667),\n  dentro de un contenedor de ancho completo sin relleno.\n  \u00b7 Logos: los 4 PNG oficiales del ZIP, convertidos a WebP (Medios 2026\/10).\n  \u00b7 Im\u00e1genes del manual: p\u00e1ginas del Manual de Marca 2025 (Medios 2026\/10).\n  \u00b7 Al final de la p\u00e1gina sigue el bloque global \"S\u00edguenos en redes\".\n-->\n<div class=\"dcc\" id=\"dcc-comunicacion\">\n\n  <!-- T\u00cdTULO -->\n  <section class=\"dcc-top\">\n    <div class=\"dcc-wrap dcc-top__in\">\n      <p class=\"dcc-eyebrow\">Identidad visual<\/p>\n      <h1 class=\"dcc-h1\">Communication resources<\/h1>\n      <p class=\"dcc-lead\">Logos oficiales, colores, tipograf\u00edas y normas de uso de la marca Docentia, para que toda pieza que hagamos se vea coherente con la imagen institucional.<\/p>\n    <\/div>\n  <\/section>\n\n  <!-- DESCARGAS -->\n  <section class=\"dcc-dl\" aria-label=\"Descargas\">\n    <div class=\"dcc-wrap dcc-dl__in\">\n      <figure class=\"dcc-cover\">\n        <img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/docentia.uautonoma.cl\/wp-content\/uploads\/2026\/10\/manual-de-marca-docentia-portada.webp\" alt=\"Portada del Manual de Marca de Docentia 2025\" width=\"1208\" height=\"417\">\n        <figcaption>Manual de Marca Docentia 2025 \u00b7 22 p\u00e1ginas<\/figcaption>\n      <\/figure>\n      <div class=\"dcc-btns\">\n        <a class=\"dcc-btn\" href=\"https:\/\/docentia.uautonoma.cl\/wp-content\/uploads\/2025\/06\/Manual-de-Marca-Docentia_2025.pdf\" target=\"_blank\" rel=\"noopener\"><svg viewbox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M12 4v11M7 10l5 5 5-5M5 20h14\"\/><\/svg>Manual de marca (PDF)<\/a>\n        <a class=\"dcc-btn dcc-btn--o\" href=\"https:\/\/docentia.uautonoma.cl\/wp-content\/uploads\/2025\/06\/Logo-Docentia-Formatos-descargable.zip\"><svg viewbox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M12 4v11M7 10l5 5 5-5M5 20h14\"\/><\/svg>Logos en todos los formatos (ZIP)<\/a>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- NAVEGACI\u00d3N -->\n  <nav class=\"dcc-nav\" aria-label=\"Secciones de la p\u00e1gina\">\n    <div class=\"dcc-wrap dcc-chips\">\n      <a href=\"#logo\">Logotipo<\/a>\n      <a href=\"#colores\">Colores<\/a>\n      <a href=\"#tipografias\">Tipograf\u00edas<\/a>\n      <a href=\"#normas\">Normas de uso<\/a>\n      <a href=\"#aplicaciones\">Aplicaciones<\/a>\n    <\/div>\n  <\/nav>\n\n  <!-- LOGOTIPO -->\n  <section class=\"dcc-sec\" id=\"logo\">\n    <div class=\"dcc-wrap\">\n      <div class=\"dcc-head\">\n        <div><p class=\"dcc-eyebrow\">Variaciones oficiales<\/p><h2 class=\"dcc-h2\">Logotipo<\/h2><\/div>\n        <p class=\"dcc-head__txt\">El isotipo es un hex\u00e1gono abierto con subdivisiones internas: simboliza dinamismo, conocimiento compartido y transformaci\u00f3n constante. Solo se usa en estas cuatro versiones.<\/p>\n      <\/div>\n      <div class=\"dcc-g4\">\n        <figure class=\"dcc-logo\">\n          <div class=\"dcc-logo__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/docentia.uautonoma.cl\/wp-content\/uploads\/2026\/10\/logo-docentia-color.webp\" alt=\"Logo Docentia, versi\u00f3n color\" width=\"230\" height=\"75\"><\/div>\n          <figcaption><strong>Versi\u00f3n color<\/strong><span>La versi\u00f3n principal, sobre fondos claros.<\/span><\/figcaption>\n        <\/figure>\n        <figure class=\"dcc-logo\">\n          <div class=\"dcc-logo__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/docentia.uautonoma.cl\/wp-content\/uploads\/2026\/10\/logo-docentia-monocolor.webp\" alt=\"Logo Docentia, versi\u00f3n monocolor turquesa\" width=\"230\" height=\"75\"><\/div>\n          <figcaption><strong>Versi\u00f3n monocolor<\/strong><span>Para piezas a una sola tinta.<\/span><\/figcaption>\n        <\/figure>\n        <figure class=\"dcc-logo\">\n          <div class=\"dcc-logo__img dcc-logo__img--p\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/docentia.uautonoma.cl\/wp-content\/uploads\/2026\/10\/logo-docentia-blanco.webp\" alt=\"Logo Docentia, versi\u00f3n blanco\" width=\"230\" height=\"75\"><\/div>\n          <figcaption><strong>Versi\u00f3n blanco<\/strong><span>Sobre fondos oscuros, turquesa o fotograf\u00edas.<\/span><\/figcaption>\n        <\/figure>\n        <figure class=\"dcc-logo\">\n          <div class=\"dcc-logo__img dcc-logo__img--g\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/docentia.uautonoma.cl\/wp-content\/uploads\/2026\/10\/logo-docentia-negro.webp\" alt=\"Logo Docentia, versi\u00f3n negro\" width=\"230\" height=\"75\"><\/div>\n          <figcaption><strong>Versi\u00f3n negro<\/strong><span>Para impresi\u00f3n en blanco y negro.<\/span><\/figcaption>\n        <\/figure>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- COLORES -->\n  <section class=\"dcc-sec dcc-soft\" id=\"colores\">\n    <div class=\"dcc-wrap\">\n      <div class=\"dcc-head\">\n        <div><p class=\"dcc-eyebrow\">Paleta<\/p><h2 class=\"dcc-h2\">Colores corporativos<\/h2><\/div>\n        <p class=\"dcc-head__txt\">Usa estos valores exactos en Canva, PowerPoint o cualquier herramienta. Haz clic en \u00abCopiar\u00bb para llevar el c\u00f3digo a tu dise\u00f1o.<\/p>\n      <\/div>\n      <div class=\"dcc-g2\">\n        <article class=\"dcc-sw\">\n          <div class=\"dcc-sw__c\" style=\"background:#05ABAF\"><span>Turquesa Docentia<\/span><\/div>\n          <div class=\"dcc-sw__b\">\n            <dl><dt>HEX<\/dt><dd>#05ABAF<\/dd><dt>RGB<\/dt><dd>5, 171, 175<\/dd><dt>CMYK<\/dt><dd>75, 6, 35, 0<\/dd><dt>Pantone<\/dt><dd>326 C<\/dd><\/dl>\n            <button type=\"button\" class=\"dcc-copy\" data-hex=\"#05ABAF\"><svg viewbox=\"0 0 24 24\" aria-hidden=\"true\"><rect x=\"9\" y=\"9\" width=\"12\" height=\"12\" rx=\"2\"\/><path d=\"M5 15V5a2 2 0 0 1 2-2h10\"\/><\/svg><span>Copiar #05ABAF<\/span><\/button>\n          <\/div>\n        <\/article>\n        <article class=\"dcc-sw\">\n          <div class=\"dcc-sw__c\" style=\"background:#31363A\"><span>Gris carb\u00f3n<\/span><\/div>\n          <div class=\"dcc-sw__b\">\n            <dl><dt>HEX<\/dt><dd>#31363A<\/dd><dt>RGB<\/dt><dd>49, 54, 58<\/dd><dt>CMYK<\/dt><dd>74, 61, 53, 61<\/dd><dt>Pantone<\/dt><dd>Black 7 C<\/dd><\/dl>\n            <button type=\"button\" class=\"dcc-copy\" data-hex=\"#31363A\"><svg viewbox=\"0 0 24 24\" aria-hidden=\"true\"><rect x=\"9\" y=\"9\" width=\"12\" height=\"12\" rx=\"2\"\/><path d=\"M5 15V5a2 2 0 0 1 2-2h10\"\/><\/svg><span>Copiar #31363A<\/span><\/button>\n          <\/div>\n        <\/article>\n      <\/div>\n      <p class=\"dcc-sr\" aria-live=\"polite\" id=\"dcc-aviso\"><\/p>\n    <\/div>\n  <\/section>\n\n  <!-- TIPOGRAF\u00cdAS -->\n  <section class=\"dcc-sec\" id=\"tipografias\">\n    <div class=\"dcc-wrap\">\n      <div class=\"dcc-head\">\n        <div><p class=\"dcc-eyebrow\">Familias tipogr\u00e1ficas<\/p><h2 class=\"dcc-h2\">Tipograf\u00edas corporativas<\/h2><\/div>\n        <p class=\"dcc-head__txt\">Las dos son gratuitas en Google Fonts y est\u00e1n disponibles en Canva.<\/p>\n      <\/div>\n      <div class=\"dcc-g2\">\n        <article class=\"dcc-type\">\n          <div class=\"dcc-type__h\"><h3>Montserrat<\/h3><span class=\"dcc-k\">Principal \u00b7 textos<\/span><\/div>\n          <p class=\"dcc-type__aa dcc-f-mont\">Aa<\/p>\n          <p class=\"dcc-type__abc dcc-f-mont\">ABCDEFGHIJKLMN\u00d1OPQRSTUVWXYZ<br>abcdefghijklmn\u00f1opqrstuvwxyz<br>0123456789<\/p>\n          <p class=\"dcc-type__d\">Para todos los textos de lectura. Tambi\u00e9n puede usarse en t\u00edtulos y bajadas, en todas sus variantes.<\/p>\n        <\/article>\n        <article class=\"dcc-type\">\n          <div class=\"dcc-type__h\"><h3>Barlow Condensed<\/h3><span class=\"dcc-k\">Solo t\u00edtulos<\/span><\/div>\n          <p class=\"dcc-type__aa dcc-f-cond\" style=\"color:#31363A\">Aa<\/p>\n          <p class=\"dcc-type__abc dcc-f-cond\">ABCDEFGHIJKLMN\u00d1OPQRSTUVWXYZ<br>abcdefghijklmn\u00f1opqrstuvwxyz<br>0123456789<\/p>\n          <p class=\"dcc-type__d\">Solo en t\u00edtulos, bajadas especiales o llamados gr\u00e1ficos que necesiten destacar.<\/p>\n        <\/article>\n      <\/div>\n      <p class=\"dcc-note\">En el sitio web usamos Barlow, de la misma familia que Barlow Condensed, para que todo se lea bien en pantalla.<\/p>\n    <\/div>\n  <\/section>\n\n  <!-- NORMAS -->\n  <section class=\"dcc-sec dcc-soft\" id=\"normas\">\n    <div class=\"dcc-wrap\">\n      <div class=\"dcc-head\">\n        <div><p class=\"dcc-eyebrow\">Para usarla bien<\/p><h2 class=\"dcc-h2\">Normas de uso<\/h2><\/div>\n        <p class=\"dcc-head__txt\">Tres reglas que aseguran que el logo siempre se vea claro y reconocible.<\/p>\n      <\/div>\n      <div class=\"dcc-g3\">\n        <article class=\"dcc-rule\">\n          <span class=\"dcc-ico\"><svg viewbox=\"0 0 24 24\" aria-hidden=\"true\"><rect x=\"3\" y=\"3\" width=\"18\" height=\"18\" rx=\"2\" stroke-dasharray=\"3 3\"\/><rect x=\"8\" y=\"8\" width=\"8\" height=\"8\" rx=\"1\"\/><\/svg><\/span>\n          <h3>\u00c1rea de reserva<\/h3>\n          <p>Deja un espacio libre alrededor del logo equivalente al ancho de la letra \u00abD\u00bb de DOCENTIA. Ning\u00fan otro elemento gr\u00e1fico puede entrar en esa zona.<\/p>\n        <\/article>\n        <article class=\"dcc-rule\">\n          <span class=\"dcc-ico\"><svg viewbox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M4 20V4M4 4l3 3M4 4 1 7M20 20H8M20 20l-3-3M20 20l-3 3\"\/><\/svg><\/span>\n          <h3>Tama\u00f1o m\u00ednimo<\/h3>\n          <p>En pantalla, 130 px de alto. En impresi\u00f3n, 2 cm de alto. M\u00e1s peque\u00f1o que eso, usa solo el isotipo, sin texto.<\/p>\n        <\/article>\n        <article class=\"dcc-rule\">\n          <span class=\"dcc-ico\"><svg viewbox=\"0 0 24 24\" aria-hidden=\"true\"><rect x=\"3\" y=\"4\" width=\"18\" height=\"14\" rx=\"2\"\/><path d=\"M3 8h18M6 6h.01M8.5 6h.01\"\/><\/svg><\/span>\n          <h3>Favicon<\/h3>\n          <p>Para \u00edconos de pesta\u00f1a y aplicaciones se usa la versi\u00f3n reducida del isotipo, en 32 \u00d7 32 px y 18 \u00d7 18 px.<\/p>\n        <\/article>\n      <\/div>\n      <div class=\"dcc-bad\">\n        <div>\n          <h3>Usos no autorizados<\/h3>\n          <p>Aunque algunas variaciones puedan parecer v\u00e1lidas, no est\u00e1n permitidas en ning\u00fan uso oficial.<\/p>\n          <ol>\n            <li>No cambiar la tipograf\u00eda.<\/li>\n            <li>No usar otros colores que los originales.<\/li>\n            <li>No deformar el logo.<\/li>\n            <li>No torcerlo ni girarlo en ning\u00fan \u00e1ngulo.<\/li>\n            <li>No quitarle elementos.<\/li>\n            <li>No cortar su forma.<\/li>\n          <\/ol>\n        <\/div>\n        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/docentia.uautonoma.cl\/wp-content\/uploads\/2026\/10\/manual-usos-no-autorizados.webp\" alt=\"Seis ejemplos de usos incorrectos del logo, numerados del 1 al 6 seg\u00fan la lista\" width=\"900\" height=\"698\">\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- APLICACIONES -->\n  <section class=\"dcc-sec\" id=\"aplicaciones\">\n    <div class=\"dcc-wrap\">\n      <div class=\"dcc-head\">\n        <div><p class=\"dcc-eyebrow\">Ejemplos del manual<\/p><h2 class=\"dcc-h2\">La marca en distintos soportes<\/h2><\/div>\n        <p class=\"dcc-head__txt\">Referencias para aplicar la identidad en piezas digitales e impresas.<\/p>\n      <\/div>\n      <div class=\"dcc-gal\">\n        <figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/docentia.uautonoma.cl\/wp-content\/uploads\/2026\/10\/manual-aplicacion-sitio-web.webp\" alt=\"Sitio web de Docentia en un computador port\u00e1til\" width=\"1200\" height=\"675\"><figcaption>Sitio web<\/figcaption><\/figure>\n        <figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/docentia.uautonoma.cl\/wp-content\/uploads\/2026\/10\/manual-aplicacion-firma-correo.webp\" alt=\"Firma de correo electr\u00f3nico con los logos de la Universidad y de Docentia\" width=\"1200\" height=\"675\"><figcaption>Firma de correo electr\u00f3nico<\/figcaption><\/figure>\n        <figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/docentia.uautonoma.cl\/wp-content\/uploads\/2026\/10\/manual-aplicacion-redes-sociales.webp\" alt=\"Perfiles de Docentia en redes sociales vistos en dos tel\u00e9fonos\" width=\"1200\" height=\"675\"><figcaption>Social networks<\/figcaption><\/figure>\n        <figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/docentia.uautonoma.cl\/wp-content\/uploads\/2026\/10\/manual-aplicacion-bolsa.webp\" alt=\"Bolsa de tela con el logo de Docentia\" width=\"1200\" height=\"675\"><figcaption>Bolsa corporativa<\/figcaption><\/figure>\n        <figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/docentia.uautonoma.cl\/wp-content\/uploads\/2026\/10\/manual-aplicacion-pendon.webp\" alt=\"Pend\u00f3n de Docentia en un hall\" width=\"1200\" height=\"675\"><figcaption>Pend\u00f3n<\/figcaption><\/figure>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- CONTACTO -->\n  <section class=\"dcc-cta\">\n    <div class=\"dcc-wrap dcc-cta__in\">\n      <div>\n        <p class=\"dcc-cta__t\">\u00bfTienes dudas sobre c\u00f3mo usar la marca?<\/p>\n        <p class=\"dcc-cta__s\">Escr\u00edbenos a <a href=\"mailto:desarrollo.docente@uautonoma.cl\">desarrollo.docente@uautonoma.cl<\/a> antes de publicar o imprimir.<\/p>\n      <\/div>\n      <a class=\"dcc-btn\" href=\"https:\/\/docentia.uautonoma.cl\/en\/contacto\/\">Contact us<\/a>\n    <\/div>\n  <\/section>\n<\/div>\n\n<style>\n  @import url(\"https:\/\/fonts.googleapis.com\/css2?family=Barlow+Condensed:wght@500;700&family=Montserrat:wght@400;600&display=swap\");\n  .dcc{--p:#05ABAF;--ph:#128FA8;--tx:#262626;--t2:#54595F;--soft:#F9F9F9;--line:#E3E7E8;--dash:#D2D3D4;\n    font-family:\"Barlow\",sans-serif;color:var(--tx);font-size:17px;line-height:1.6;width:100%}\n  .dcc *,.dcc *::before,.dcc *::after{box-sizing:border-box}\n  .dcc p{margin:0}\n  .dcc a{color:var(--p)}\n  .dcc svg{width:18px;height:18px;fill:none;stroke:currentColor;stroke-width:2.2;stroke-linecap:round;stroke-linejoin:round;flex:none}\n  .dcc a:focus-visible,.dcc button:focus-visible{outline:3px solid var(--ph);outline-offset:3px}\n  .dcc-wrap{max-width:1278px;margin:0 auto;padding:0 35px}\n  .dcc .dcc-eyebrow{font-weight:600;font-size:18px;color:var(--p);margin:0 0 6px!important}\n  .dcc 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